Brand Identity
Zoor is a that curates meaningful journeys across the Arab world.
It focuses on connecting people with destinations through authentic experiences
whether it’s cultural immersion, natural landscapes, or memorable group adventures.
The name “Zoor” comes from the idea of visiting, reflecting the brand’s core purpose:
encouraging people to explore, discover, and truly experience the places they’ve always wanted to see.
It focuses on connecting people with destinations through authentic experiences
whether it’s cultural immersion, natural landscapes, or memorable group adventures.
The name “Zoor” comes from the idea of visiting, reflecting the brand’s core purpose:
encouraging people to explore, discover, and truly experience the places they’ve always wanted to see.
The Challenge
The challenge was to create a brand identity that transforms the simple act of “visiting” into a deeper,
more emotional travel philosophy. The goal was to communicate that Zoor is not just about planning trips
it’s about opening doors to cultures, stories, and destinations that leave a lasting impact. The identity needed
to resonate with modern travelers who seek connection, authenticity, and a sense of belonging wherever they go.
The Solution
The solution was a visual identity built around movement, direction, and discovery. The design language
incorporates pathways, markers, and subtle geographical cues that symbolize exploration across the Arab region.
The color palette draws inspiration from desert tones, coastal landscapes, and historic cities reflecting the diversity
of the places Zoor takes its travelers to. This cohesive system positions Zoor as a guide to unforgettable journeys,
offering experiences that go beyond sightseeing and turn every visit into a story worth telling.
Industry: Travel Company
Location: Kingdom of Jordan
Date: 2025
Location: Kingdom of Jordan
Date: 2025
Developed by: Anas Yahya
Creative Direction:
The creative direction for Zoor is built around movement, discovery, and meaningful visits across the Arab world. The visual system reflects seamless journeys through directional forms and path-inspired elements that symbolize routes, destinations, and arrival.
Map references, location cues, and region-inspired tones create a strong sense of place and connection. The minimal, flexible design ensures consistency across digital and print platforms, positioning Zoor as a trusted guide for authentic travel experiences.
Layout Design
The layout system for Zoor is built on a clean, grid-based structure that reflects clarity, organization, and ease of navigation. This approach supports clear storytelling and allows travel content destinations, itineraries, and experiences to be presented in a structured yet engaging way.
The layout system for Zoor is built on a clean, grid-based structure that reflects clarity, organization, and ease of navigation. This approach supports clear storytelling and allows travel content destinations, itineraries, and experiences to be presented in a structured yet engaging way.
